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Usability to not feel stupid

Reading the biography of Steve Jobs, we came across this quote, which expresses the reason why we emphasize both usability and user experience:

When our tools don't work, we tend to blame ourselves for being too stupid, for not having read the instructions or for having our fingers too fat… When our tools are broken, we feel broken, and when someone fixes one, we feel a little more complete.

Lev Grossman, Editor of Time magazine, January 2007 in Apple’s New Calling: The iPhone

This is what we want: that our users don't feel stupid.