3D Builder
We created a 3D stand builder that allows exhibitors at trade shows and fairs to design and configure their own stand.
The Challenge
We've collaborated with Compass Fairs for the past six years to build a solid eCommerce platform that offers their logistics services online. From day one, we gained extensive knowledge of the business and collected comprehensive insights after measuring how users interacted with the platform.
This research and analysis led us to the conclusion that exhibitors wanted to have a simpler and more intuitive experience when building their stands, one that was superior to a common shopping cart and had more potential. That's when we came up with the idea of a stand builder.
In short, we wanted exhibitors to design and build their own stands easily and in a game-like manner, so we knew it had to be a 3D builder, just like the one on The Sims, only adapted for events.
From a business perspective, this webapp connects to Compass Fairs´ main system, making it a fully functional interactive eCommerce solution.
The Approach
Technology-wise, we needed to build the builder (no pun intended) on top of their current system stack. The result was a combination of Wordpress Multisite + WooCommerce + Custom development.
We put together a great team of engineers and 3d artists to start working on the project. We're proud to say that all 3d models were custom-built, based on our client's product catalog.
Aside from design and development, there was an incredible amount of work to define the business rules applied to the products, like handling combos, special offers, etc.
The Process
After many iterations between Moka and Compass Fairs, we started crafting the 3d builder by following these simple principles:
People-friendly
The 3d builder needed to be used by anyone, no 'easy to learn, hard to master' non-sense. Straight to the point: select your stand size, place the products the way you want to, and send it to the organizers. Voilá!
A real ecommerce
The product had to go beyond mere visuals and be a real-world application. Any exhibitor should be able to access the webapp, configure their stand, and checkout their orders, all within the same tool.
Accessible from anywhere
It shouldn't matter if an exhibitor accessed the webapp from a desktop browser, a tablet, or even their phones, they had to be able to jump into the 3d builder and start designing their stand!
Think 3D as in Distinct, Dynamic, Delightful.
The Result
We designed and developed a custom-build product from scratch with the sole purpose of creating something distinct, dynamic, and delightful for the logistics and medium-large events organization industry.
