Digitizing patient information for vets

Basepaws is a petcare genetics company founded in 2017. As a startup, it was featured on Shark Tank, the reality TV show where entrepreneurs seek funding from sharks. In 2022, Basepaws became a member of Zoetis—the world's leading animal health company.

Beyond at-home testing tools for pet parents, Basepaws helps veterinary teams to streamline diagnostic procedures and provide personalized patient care through early detection of health risk based on genetic and oral microbiome data. Screening tools developed by Basepaws for cats and dogs, identify genetic disease predispositions and dental disease risk, often ahead of clinical presentation.

After a few years collaborating with vets, clinics and hospitals, Basepaws decided to create a portal that allows vets to register their kits, manage their patients, track test results and share them with pet parents. The main idea for the Vet Portal was to mirror the vet experience with other labs and diagnostic tools.

While this is an idea that the Basepaws had in mind for a while, we helped them make it happen early on by turning those ideas into something visual. Once they had the first drafts, they were able to shape the digital product they wanted to create. Although it was a project with a defined MVP scope, we iterated the design over and over again, validating with the different teams on the Basepaws side.

We started by creating a stylesheet and UI kit following some guidelines of the Basepaws Vet sub-brand, slightly different from the main brand, and then moved on to designing the mockups. Although the portal is responsive, we worked with a desktop-first approach, since it was the main device used by vet teams.

Throughout the process we make sure that the different interactions and variants of the user flows are prototyped both to validate with the client, and to facilitate the work of the developers. After the design, we work with the markup and the front-end layer of the implementation.

Aside from creating the portal, the Basepaws team asked us for help creating a variety of printable digital documents: from the summary of each form entered by a vet, to pet health reports, and resources like guides and information for vets.

With a fairly simple approach, maintaining consistency through the documents through a basic stylesheet and a clear grid, we created the different templates that the Basepwas tech team was able to implement later. 

We created easy to read reports with genetic disease overview with diagnostic and treatment considerations and breed relativity overview, including intepretation guidance and evidence tracking showing supporting research.