Giving an identity to a healthcare leaders event

Health Horizons is a high-caliber, two-day conference where Healthcare leaders gather to analyze the present and future challenges of the industry. The event is organized by the same people that runs The Innovation Forum, a leading organization that connects medtech innovators with the industry and investors.

Much is said about Agile methodologies as a process, but it is an entirely different thing to put it into practice. We knew that this was the best approach, so we went full sprint mode. As it turned out, not did we manage to define priorities and scope, but also worked incrementally in order to meet with the different deadlines throughout the different stages of the project.

At first, we were asked to consult and assist on specific parts of the project, but we ended up getting fully invested (we must say our passion and commitment is stronger than us!).

By approaching this challenge with a lean mindset, we helped organize priorities, scope and the actual process. We iterated on the naming and logo design, and once that was defined, we continued working on the branding material and website in parallel, due to the short timeframe.

We were lucky enough to attend the event and live the whole experience from within. As a design agency, this is super valuable because it allowed us to observe the outcome from a different perspective. We got to be the actual audience we were designing for!

Needless to say that the event organization and speakers were flawless. We really learned a lot from this experience and got the chance to meet interesting people from all around the world.