Health
Horizons
We designed the face of a world leading event to address the future of the healthcare industry.
The Client
Health Horizons is a high-caliber, two-day conference where Healthcare leaders gather to analyze the present and future challenges of the industry. The event is organized by the same people that runs The Innovation Forum, a leading organization that connects medtech innovators with the industry and investors.
The Challenge
The Health Horizons' team tasked us with designing their branding from the ground up, from its name to the stationary and digital assets needed to promote the event.
The Aproach
Much is said about Agile methodologies as a process, but it is an entirely different thing to put it into practice. We knew that this was the best approach, so we went full sprint mode. As it turned out, not did we manage to define priorities and scope, but also worked incrementally in order to meet with the different deadlines throughout the different stages of the project.
I had the pleasure of working with Moka on our latest event Health Horizons. They were reliable and went to great lengths to ensure that our deadlines were met to budget and our brief was understood fully. I wouldn't hesitate to recommend them! I hope I have the pleasure of working with them again.
The Process
At first, we were asked to consult and assist on specific parts of the project, but we ended up getting fully invested (we must say our passion and commitment is stronger than us!).
By approaching this challenge with a lean mindset, we helped organize priorities, scope and the actual process. First, we iterated on the naming and logo design, and once that was defined, we continued working on the branding material and website in parallel, due to the short timeframe.
The Event
We were lucky enough to attend the event and live the whole experience from within. As a design agency, this is super valuable because it allowed us to observe the outcome from a different perspective. We got to be the actual audience we were designing for!
Needless to say that the event organization and speakers were flawless. We really learned a lot from this experience and got the chance to meet interesting people from all around the world.
Fun Facts
- This is the second event organized by the Innovation Forum we attended.
- Cambridge is one of the most delightful cities we visited. Hopefully we can go back in the future.
- While being in London, we had the chance to witness a couple of Wimbledon's tennis matches!