Lifestyle brand for everyday services

Hudya is “everyday services in one place”.

Do you know those boring services like insurance, electricity, alarm, broadband, and mobile communications? Well, Hudya places them under one roof.

Hudya gives its customers fair deals, centralized management, and fantastic customer service. Through their app, Hudya customers get full control over their spending and insights into saving more.

Part one of this challenge was to design a new brand profile for Hudya, one that could evolve with the company as they accomplished their global ambitions.

Part two was to design and build Hudya´s website to show their concept and products.

Part three was to design the mobile app Hudya customers would use to manage their services. 

When Hudya started its journey, it introduced itself as a market challenger: “We are here to fight those companies that lure you with low prices but then lock you in long term contracts.” Hudya was Robin Hood.

But after a year in the market, the company changed its value proposition and started communicating "Life, Simplified.” The goal was to make the Hudya brand into a “lifestyle brand.” One that could be a part of your everyday life. And bring customers “peace of mind.”

For this project, we partnered with our long-time friends and designers, Julián Aquilini and Ana Paula Devotto. 

We designed a complete set of example applications to show how Hudya could deploy its brand in the real world. Advertising, merchandising, digital and tangible products. For internal and external audiences.

Designing a product that gives you an overview of your everyday services is no easy task. The customer journeys for each of these products (electricity, mobile, insurance, loans, alarm, etc.) are very different. Some of these services you think about daily (mobile data, maybe?), some others you think about once a year (insurance), or even every couple of years (loans).

For us, this meant lots of UX research, workshops, prototypes, and tests.