Design

A fresh take on learning how to play music

From website design to creating marketing campaigns, we continually collaborate with Tomplay, an interactive sheet music platform.

Overview

Tomplay is a leading platform for interactive sheet music, with an extensive catalog for all instruments, levels and musical styles. Since its inception, we have collaborated with the design of the app, the website and also its commercial materials, such as large multi-language banner and video campaigns.

Industry

Education

Client

Tomplay

Client's Team

  • QA / Dev Team
  • Marketing Team
  • CEO / COO

Our Role

  • Digital Product Design
  • UI Design
  • Graphic Design
  • Motion Design
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The Client

Tomplay is a Swiss startup which reinvented the sheet music and made it an interactive and immersive playing experience.

The Challenge

Tomplay seeks to make every musician (whether it's a professional concert pianist or a young kid dreaming to be a popstar) life simpler by making scores understandable.

With that in mind we tackled our first mission: refreshing the app's UI, making it more inviting to use. As we succeeded and gained the founders' trust, they pose us with a new challenge: to improve UX and in-app engagement across multiple platforms.

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The Approach

Post-its! It is a well known fact that no great UX can be made without using lots of post-its. We threw ourselves into the process of understanding how musicians learn to play and practice music, at the point where we started using the app ourselves. We can even say we became amateur musicians. Can we?

The Process

Repeat after us: It-er-a-tion. Yes, our designers are geeks and love all the possibilities that this simple, yet powerful word provides, specially when it is complemented with observation, concept exploration and learning. Endless rounds of iterations is what the process is made of.

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Outcomes

1 millon

users

+150

countries

+70,000

sheet music titles

4.6

user rating

13,500

user reviews

27

musical instruments

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Reviews

I LOVE this app

This is what I have been waiting for for so long. I miss not being able to play in a group and this app gives me the feeling that I am playing in an orchestra again. It makes playing fun again.

Beth (Google)

Makes practice very fun!

There’s a great collection of repertoire and new pieces being added as people request. My favorite Brandenburg to play with full orchestra! Or duets! I can vary the tempo or repeat tough passages. Keeps my practice fresh and fun.

Claire (Apple)

WOW

I just started the free trial. I couldn’t stop playing. This is amazing, especially now that our music group has not been able to meet regularly. Thank you.

SoDoJoDe (Apple)

Excellent learning tool!

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Jacqueline (Google)

An incredible app and a complete game changer

Thank you Tomplay, an absolute pleasure every single day. My alto sax and I are addicted to you now

Nikolina (Google)

Great practice tool

I love this app. Practicing along with accompaniment is so beneficial. And the ability to annotate, adjust tempo, and record is icing on the cake. I highly recommend this app.

Janicecello (Apple)

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The Evolution

Today, we joined forces with Tomplay's team and work on a daily basis to improve the user experience across multiple devices and touchpoints, perform research and tests, iterate on the current website and multi-device app, and do consultancy in terms of product roadmap and user growth. Our goal is to make this app the go-to choice by amateurs and professional musicians from all over the world.

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Users love the application and its wide-range availability and convenience. Moreover, Moka’s work has had a significant positive impact on the client’s campaigns, making them a success. Communication is outstanding, and they’re straightforward partners.

Marketing Manager
Tomplay

Marketing Manager
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